All for "Wall Street"

It could have been a bit tricky for Titan to get Amir endorse their brand ‘Wall Street’ which defines work code. But the final execution is impressive. Though it took a turn table approach to get to the point, unlike other Titan commercials, still the additional time is worth it.
Amir’s regret of not completing his study with an MBA degree is not because he could not join the corporate, but because he could not wear the Wall Street collection, which is only for people who goes to work, does speak about the brand image.
The assistant is seen more verbose in this commercial in comparison to the other. Good thought- because a person of entertainment domain who is hawked by media and standing at the precipice of fame cannot think of something which relates to corporate thinking and corporate culture. A person who is into service can only think about such idea.
Moreover the craving to possess such a brand and the sneaky approach to get it on the wrist by an icon, really gives a moral boost to those who actually deserve the watch.
As the brand is targeted towards a market where people go to work, wear formal attire, go out for meeting, close deals, and develop business opportunities; the approach taken is very neat.
At every shot the definition of the market is either spelt out or shown to make the audience aware about the position of the brand. More importantly Wall Street is not positioned as any other watch which one would like to wear at office, it is positioned as a need-wear, it is the work code.
All the aspiring individuals who wish to grow across the corporate ladder and are starting their career will surely get hit by the communication. Direct, simple, persuasive and effective - the commercial is an eye catcher. But whether it is a success or a failure will only depend on Titan’s sales report. Let us give it some time.